Hi! I’m Victoria.

I’m an editor, writer, and content marketing strategist with an expertise in beauty, health, wellness, and lifestyle. I’ve held editorial and branded content positions at top media companies and publications like Vox Media, POPSUGAR, and InStyle.com. My writing has also appeared on Harper’s Bazaar, TZR, Forbes, Well+Good, SHAPE, Fashionista, and more.

In addition to my editorial work, I advise creative agencies and brands on content strategy and PR direction, offering a wide range of copywriting and consulting services. Check out My Services to learn how we can work together.

With over a decade of experience reporting on the beauty and lifestyle industries, I have a knack for identifying innovative brands in a crowded retail space, as well as the compelling storytelling angles that will resonate with potential customers and drive conversions. I pride myself on asking the right questions, my thorough editing (the little details matter!), and my positive, collaborative attitude.

In my free time, you can find me exercising, out and about in New York, reading, and spending time with my family. Some of my favorite things include my morning cup of coffee, swimming, Peloton rides with Robin, summers at the Jersey shore, wide-leg jeans, bangs (cut them — it’s a good idea), and mascara.